A prominent criminal defense attorney in Indianapolis shared the story with me of how he started his business.  He graduated Magna Cum Laude from IU’s law school and had just finished his term in the military.  Despite his credentials, he still struggled with the normal problems small businesses face, including marketing to and attracting clients. [...]

For every business out there, three things play an extremely important role: Who is coming to your business (Shop/Website), what they are looking for, and how they are getting there. With correct and detailed information, one can make business decisions that turn a slow business into a money-generating machine. If one owns a shop and [...]

Email marketing maybe one of the quickest and easiest ways of reaching your current and potential target audience.  The key to effective email marketing is to capture the attention of your audience through an effective email marketing message and design. Designing an email for marketing requires not only creativity but also depends on the following [...]

Making an impression through design is easier said than done! However it is not impossible and people who know how to harness their creativity and interpret is through effective designing can decipher anything through it; whether it is designing a website or designing album covers – as long as you understand the need from a [...]

Simplicity is the ultimate sophistication! Whether it is a brochure or a website, simplicity always brings elegance and grace to the design. For example, the less complex a website is, the better ease of use it would have – the focus should be on context and content coupled with a balanced design to convey the [...]