• eNews Signup
  • Download Portfolio

Blog

Design starts with a thought process not a sketch

May 31st, 2010

Design with your mind not your pencil - Using the thought process of design to create functional design

Process of Design

Designing a website is more than fancy artwork… it’s about thinking how the user will navigate the site and what the user should see first. If you were in the process of building a new office building would you worry about what color you should paint the walls before they are built? NO, you would be thinking about the location and floor plan.

You would be asking yourself these questions: Is the best location for me, my staff and clients? Does office layout make sense? How am I going to use this space? Do I want a revolving door? Is this really where I want the bathroom? Is this enough room for me to have meetings with my staff and clients? This is the design process. These questions create functional design.

Functional Web Design | The logic behind functional design

Think of your website as your virtual office building, this is where your potential clients are going to meet you first. You wouldn’t schedule your first meeting with a new client, in a crowded bar, or a loud concert, or a laser light show would you? Then why would you have flashy graphics, music and cluttered navigation on your website?

It’s important to think about the message and how you are portraying it. What works for Budweiser or a rockstar doesn’t mean it will work for you. Your design should start with a thought process not a sketch, answer these questions first: Who buys my product or service? What is the age group? Who am I trying to reach? Is my message relevant to my audience?

Then think about the navigation, where the message should be placed and what you want your client to see first. When you first greet a potential client, do you start with a handshake or a high five? A high five may be cool but that doesn’t mean you are going to get any respect from your potential client. This is the reason why it’s important to represent yourself online like you would in person.

Your website should be easy to understand and the message should be clear just as if you were sitting down with that potential client for the first time. Your website needs to be easy to enter and easy to navigate just like your office. The decorations should compliment your product and/or services not misrepresent it.

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Benefits of an Online Presence

May 8th, 2010

The Internet IS Growing, Which means more possibilities for you

Having a virtual existence is not a want but a necessity these days. The internet has become what the phonebook was (and much more) in the 80s. The advantages are numerous and the possibilities of expanding your business and professional networking infinite. One of the foremost benefits is that you can sell your products and services online 24/7, which is visible to the 1.8 billion people connected to the internet (According to Internet World Stats). It is an inexpensive way of advertising and showcasing what you have to offer to your potential target audience.Benefits of an Online Presence - The power of a digital marketplace

Since the number of users on the internet are increasing rapidly the best way you can sell your products is through Internet. Online is an easy way to shop – the best way to reach the potential clients locally, nation-wide and also world –wide is through the internet which makes it easier for you reaching a global audience. Customers and the general public almost expect that a company has a web site. A few benefits for having a website would be:

  1. An easier and effective way for potential clientele of finding you
  2. Strengthening the relationship with existing customers and attracting new prospects and customers
  3. Build reputation gain recognition
  4. Sell your products and services online from anywhere in the world
  5. Conserve resources but bringing your business online
  6. Capitalize on the most effective marketing method for advertising, promotion and ever invented

A website can play an integral part of your promotional and marketing strategy. It also makes a powerful statement about your business, showing that you have planned for the future by securing your on-line presence today.

The Power Of Videos On Your Website

One of our favorite tools for your website are videos. They offer a way to connect with someone on a very personal level. At Halogen Designs we believe that communication on the internet is not personal enough. Check out the video we made for Robert Alden. Even though we have not written the text on his website currently in development, when you watch the video you know exactly what he is about. You can see from his mannerisms, composure, and voice tone that he is fair, intelligent, and most importantly a good person.

Benefits of an Online Presence - Creating partnerships with your customersThe possibilities are unlimited all you need to do it think out of the box to make the most of what you have today – use your imagination!

The Next Step For Your Online Presence?

The internet is here to stay so why not act now and make use of this powerful marketing tool. Websites are quicker, easier and more cost-effective to update than print based media; therefore, you can have anything and everything which you want to share with your potential and existing clientèle starting from pictures, details and prices of your products to the very latest company information and much more. If you are ready to take your website to the next level with a company that builds their success on the success of your company, send us a message now. Can you afford to wait?

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

How Halogen Designs Handles Project Management

May 3rd, 2010

Context About Project Management

You may remember reading our recent post, Why Projects Fail, where we defined some of the key issues that cause projects to fail such as lack of user input, inadequate or vague requirements, and poor communication. We then introduced the idea of project management, or making sure the project is progressing at regular and pre-defined increments.

How Halogen Designs recognized the need for project management software

The first time we were handling two website projects at once we knew we needed project management software. Before our current situation we were using a sad sad system some of you may be familiar with: Emails, primitive to-do lists, my Blackberry, Alex’s iPhone, and post it notes. A system like this takes too much effort to sustain.

Do you guys remember the 2003 movie Bruce Almighty? The Internet Movie DataBase summarizes the movie as, “A guy who complains about God too often is given almighty powers to teach him how difficult it is to run the world.” There is a scene in the movie that illustrates how ineffective and primitive older management tools are compared to the computer. In the scene bruce is becoming overwhelmed by hearing everyones prayers at once. He tried out filing cabinets which filled up his whole house. Then he tried ‘prayer post-its’ which you can see in the photo really backfired. He moved his prayer filing system onto the computer, which does have its own problems but makes management much easier.

Bruce almighty covered in post-its

As you can see Bruce's plan for prayer post-its backfired

Introducing the future of project management: Basecamp

Ok so it’s no secret we love 37Signals products, but Basecamp holds a special place in our heart. It was the product that introduced us to the 37signals way. We now use their Customer Relationship Management (CRM) software Highrise and their group chat product Campfire.

So why do we love Basecamp? It is simple, easy to use, and affordable. Projects are managed in a very smart way: Milestones, Messages, To-Do (ta-da lists), and files. First we set the Milestones. These are the target dates we set for each piece of the project such as design due in 30 days, development due in 60 days, and creative copy due 75 days. Next are messages. Messages can stand-alone or can relate to milestones. That way a message that was about the types of images and colors that should appear on the website will be listed underneath the ‘Design’ milestone. To-do lists work exactly like a normal to-do list should. You can assign individual to-do list tasks to employees and clients, relate the list to a milestone, and set due dates.

Why do our clients love Basecamp?

Recently we started giving our clients access to their Basecamp projects. My favorite comment so far was from a client who considers himself technically inept. He said that Basecamp was really easy to use and gives him an ‘eagle eye view’ of his project. I love the word choice. The eagle flys high and has the typical ‘birds-eye view’ often used in analogies; however, the eagle can see the land, or the details, from high altitudes. Our client was effectively saying that he could monitor the project from a distance, but still have access to the details when he needed them. For him it was the design phase. He was very active in selecting colors, adding comments, and responding to requests during the design phase. During the development stage he could sit back and watch the site progress.

How do you get Basecamp

We love Basecamp because it gives our clients quantifiable progress reports and shows them when upcoming tasks will be completed. It gives them additional value and insight into their project that outdated tools cannot provide. If you think Basecamp might be right for your company you should try it out. I have included the Halogen Designs affiliate banner below. If you feel like our post assisted in your decision to use Basecamp please sign up with the affiliate banner. Otherwise leave us some feedback and try out Basecamp affiliate free.

Basecamp

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Why Projects Fail?

April 21st, 2010

Success is failure turned inside out! It is all a matter of perception or perhaps not as some might put it.

;

project1 300x99 Why Projects Fail?

What is project failure and How do projects fail

Why projects fail is a very difficult question to answer, like the question of whether project management is an art or a science, or perhaps both. Over the years data has been collected to pin point the reasons for project failure – some debate that the reasons are concrete where others like to believe that there are innumerable ways a project can fail which the project manager cannot foresee all.  At Halogen Designs we take project management very seriously. We have established processes that ease the amount of pressure put on us and our clients so that we can focus more of our energy onto our clients projects…. and isn’t that what its all about?

Levels of Project Failure

Project failure,” however, is not synonymous with “project death.” There are varying degrees of failure. The most extreme case, of course, is total project cancellation, and perhaps a few broken windows and bruised egos. In addition to applying the processes and principles taught in project management class, you can also use your personal work skills like communication, management, leadership, conflict resolution, and diplomacy to alleviate some of the stress put onto a project and its team.

Pointers for a healthy project

There are a few pointers which can help us prevent the failure in many ways let us pen down a few for our understanding and knowledge:

  1. Lack of management commitment
  2. Lack of a solid project plan
  3. Lack of project methodology
  4. Lack of user input
  5. Lack of organisational support
  6. Centralized proactive management initiatives to combat project risk
  7. Enterprise management of budget resources
  8. Provides universal templates and documentation
  9. Poorly defined roles and responsibilities
  10. Inadequate or vague requirements
  11. Stakeholder conflict
  12. Team weaknesses
  13. Unrealistic timeframes and tasks
  14. Competing priorities
  15. Poor communication and interpersonal skills
  16. Insufficient resources (funding and personnel)
  17. Business politics
  18. Overruns of schedule and cost
  19. Estimates for cost and schedule are erroneous
  20. Lack of prioritization and project portfolio management
  21. Scope creep
  22. No change control process
  23. Meeting end user expectations
  24. Ignoring project warning signs
  25. Inadequate testing processes Bad decisions

Even with the best of intentions or solid plans, project can go wrong if they are not managed properly. This is when the project manager must recognize a warning sign and take action. If you understand the difference between symptoms and problems and can spot warning signs of project failure, your training will help you take steps to right the wrong before it happens.

project2 300x225 Why Projects Fail?

What’s next?

Our next post will be dedicated to the methodology of our project management system.  We have simplified our processes and opened up our management software which is having great reviews from our clients.

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Organic vs. Inorganic Search

April 16th, 2010

organic1 Organic vs. Inorganic Search

Traditionally speaking organic search has always found more supporters than critics unlike its counterpart… inorganic search. The reasons are plenty and easily conceivable.

Climb up the ladder

The greatest challenge for businesses investing in Internet marketing is to gain a good audience and then try to turn all those visitors into customers.  Of course one way of achieving this is to invest in “Paid Ads,” but essentially such ads have always seemed to have a consumer trust deficit. People innately have more confidence for engagements that unfold naturally, without any external interference, and it holds true for Internet Marketing as well. Search engines earn their revenue from paid ads, but customers getting search results thrive on the material produced by organic search results because of its relevancy to their cause and the variety of alternatives produced..each one fitting their description reasonably well. It is this consumer loyalty that generates business through greater frequency of click rates and makes a firm’s ascent to the top slot in the search results possible.

organic2 Organic vs. Inorganic Search

One more thing that we shouldn’t take for granted is that organic search results are more trustworthy for the user and present yet another challenge for all small and big businesses “ to be there” whenever the user wants to know about something they offer. So businesses must make a conscious effort to make themselves visible in that search so that they run less of a chance of risking their potential clients  in the hands of a smaller company… or shall we say a smarter company which just happened to be there and you.. .the big boss was not! Businesses often seek assistance from experienced companies, like us, that aid them to get better results with Search Engine Optimization (SEO).

Benediction of Organic Search… it’s Free!

It is free to submit to Google.  There are other organic search engines around that do so also. There are still others like Yahoo that have paid inclusion options. With paid inclusions the page is destined to get indexed quickly and stay there for as long as the subscription is maintained but no particular slot is promised.

In the end it is the matter that the website is made of that will help businesses to raise their search engine positions. Furnishing solid content is always the most reliable way to enhance customer figures for any business eventually.

Don’t forget to visit our facebook pages – your valued opinions and participation would help us provide better services to you:-

http://www.facebook.com/pages/Indianapolis-IN/Halogen-Designs/187397613340

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Use Social Marketing to Your Business Advantage

April 13th, 2010

Note from James George of Halogen Designs: Today we have a great treat for you. Kenneth Rudich from http://marketing-strategy-management.com/ will be sharing some insight for our readers about Using Social Marketing to Your Business Advantage. Kenneth will respond to any comments left on the blog. You can also reach him through his website.

By Kenneth Rudich

What is Social Marketing?

Social marketing, not to be confused with social media marketing, is the formal application of marketing concepts to support a social good. Campaigns like don’t pollute, don’t litter, save the children, and wear your seatbelt stand among some of the more typical examples. They tend to market causes that promote a societal good, as opposed to seeking a financial gain.

Opt In Marketing

When a commercial marketing enterprise (a for-profit business) engages in social marketing, it’s usually for the purpose of garnering goodwill. In accounting terms, a company’s goodwill is considered a tangible asset. In marketing terms, it can stir a warm-fuzzy feeling between you and your current and prospective customers. It adds value from a psychological standpoint.

Think about it. If you’re evaluating two comparable products, where the only difference between them is that one seller does the social good of planting trees in local parks while the other doesn’t do anything similarly like it, which is more likely to get your nod when the purchase decision is made?

You might even be willing to pay a slightly higher price for the product with the social good attached to it, having convinced yourself that the extra profit margin will go towards a worthy cause. Especially if the seller gives seed to this idea in their marketing promotions. Something like, five percent of each sale goes to [insert charity here] is the equivalent of saying, “buy our product, and we can all join hands together in this communal act of goodness.”
Amid today’s unfortunately abundant crop of social, economic, and environmental concerns, it only makes good business sense to outwardly show support for a societal good of your choice (better yet, something your customers might champion). It puts a human face on your brand, demonstrates you’re a caring and contributing member of the community, and draws valuable attention to your product or service – which, as we all know, is that all important prelude to arousing interest and motivating the purchase action.

Don't Be a Litterbug sign

Make your campaign known to your users

You Can’t Lose

It can be one of the most economically sound investments you’ll ever make in your business, provided you leverage it to full promotional advantage.
Nothing too outrageous or overt, mind you, but make sure every piece of marketing material lets people know you support this worthy cause, in both your offline and online marketing. Look at everything — signs, web pages, social media, everything — and ask if this kind of noble message is either missing, too understated, or too overstated. The best balance is between understated and overstated, humble yet earnest. It should subtly blend in with the rest of your marketing message, not overshadow it.

The Unexpected ROI

In the end, you may even discover an unexpectedly nice byproduct: knowing in your heart that you’re doing something for the greater good.

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

A good PowerPoint presentation is like a good argument

April 8th, 2010

Making a presentation which has an impact on the audience seems like a daunting task. The most important factors are the design of the presentation, the layout, the font used, and the color combination. A presentation does not need to be appealing, but rich in context i.e. it should convey the desired information and purpose to the targeted audience with minimum hassle.

An ineffective power-point will put your listeners to sleep
A good PowerPoint presentation is like a good argument. It shows coherent structure and uses visual and textual evidence to reinforce its claim. PowerPoint is a multi-media format—incorporating elements of written, oral, and visual communication—whether you are working to streamline text, bullet-point an argument, or manage blank space it is important to understand your contents and context. The basic design rules are:

Rule 1: Use blank space to group or separate items

Rule 2: Use visual balance to please the eye

Rule 3: Create contrast to make objects stand out

The simpler the design the better the chances of conveying the contents and meaning through the presentation, however one must keep in mind not to clutter the slides with information which is over-whelming and creates confusion in minds of the audience. It is important to communicating complex ideas in a clear, accessible, and memorable format. Before making a presentation it would be a good idea to keep the following factors in mind:

  1. Slide layout – Choosing or making a template which fits the subject to be communicated
  2. Choose fonts and colors for legibility – Use of colors i.e.  backgrounds, fonts and texts
  3. Defining a template through slide masters, templates & themes – create a better template by creating a theme to be used throughout the presentation
  4. Create effective charts, graphs, tables & diagrams
  5. Insert images and hyperlinks wherever required

Powerpoints can break down difficult information into easy to understand graphs
Emphasis should be placed on maintaining visual and grammatical parallelism, optimizing text and image display, organizing information effectively, and animating for optimum effect. Avoid using vibrant colors which takes the focus off the text of the presentation. By focusing on making good choices about everything from blank space to color, a presentation can be  designed that enhances and underscores the content and objectives of their verbal argument.

Check out our post on the Importance and Impact of colors on websites and be sure to leave us feedback.

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Is Facebook actually relevant to my business?

April 5th, 2010

facebook1 300x300 Is Facebook actually relevant to my business?

The short answer, Yes! I challenge you to come up with an industry that could not directly benefit from some type of Facebook campaign. This quick post will outline why Facebook is relevant to all businesses and will describe the types of campaigns available.

My business partner, @Alex Shaffer, came across the Facebook statistics page Easter morning (happy easter by the way!). Some of the statistics were really startling, but all of them pointed to Facebook being a powerful tool to reach people: This includes your business reaching people too.

According to Facebook they have 400 million active users. Active means they login at least once a month. Of these users, 50% of them login every day. The average user writes 25 comments each month. User’s upload 5 billion photos each month. So the answer is YES, Facebook is relevant to your business.

Now we can look at the real question… How do I leverage Facebook for my business? You are at the right place to find these answers.

The first place most companies should start is creating a Facebook page. It is free and easy to setup/manage. Navigate over to the Facebook advertising page to create one now.

What to focus on when setting up your page

  • First, Update the info tab. Let people know what you do in a 30 second or less read
  • Photos: Upload a few photo albums. Include pictures of your location, employees, and products. Industry photos are appropriate as well. Example: If you are in the business of selling racing memorabilia perhaps you could have an album dedicated to famous Indy 500 crashes.
  • Do you have a blog? The website Networked Blogs runs a Facebook app that automatically syndicates your posts. This lets you get the ideas you are dying to share with the world… out to the world!  The important thing to remember is that different people like to access their content in different ways.  Example: Books.  With the help of technology some prefer to read their books as ‘e-books’ online or even on a portable reader such as the Kindle or Ipad.  Others prefer hard back books or large print books.  Doesn’t it make sense to give your users the option to choose how they get their content (and its free for you!)?
  • Publish your Facebook page. So you have finished setting up your Facebook page and it looks pretty darn good. Its time to share it with the world. Don’t forget to use the suggest to friends link. We have found including a personal message such as, “Please subscribe to help support my company’s page” significantly increases conversion rates.
  • Respond to comments! When people interact with your page be sure to respond. People like to talk, but people LOVE to talk when they know someone is listening. Responding can be as simple as letting them know you are here and you will keep their suggestions in mind

Ok so you now have a page and a few followers that interact with your page on a regular basis. Great! You are on the right track. You’re now ready to jump into the Facebook advertising game.

Facebook advertising is a great platform. It is affordable, effective, and manageable; however, where it really ads value is its state of the art targeting system. Before we delve into the details lets catch everyone up to speed on how Facebook advertising works. Facebook advertising is similar to other PPC (pay per click) services such as Google Adwords. The process is simple, you select a demographic you are targeting, create an ad, and select a payment type. You can either Pay Per Click (.10-2.00 per click, usually 20-50 cents depending on demographic and ad type) or per 1000 impressions (dependent on demographic).facebook2 300x225 Is Facebook actually relevant to my business?

Where Facebook really ads value is its targeting system. It really is state of the art and offers advertisers a powerful platform to serve their ads. Understanding the system is dependent upon understanding the information users provide to Facebook. Users provide their age, residence, interests, political views, relationships (romantically and family), religions, gender, sexual orientation, work history… the list goes on.

So what does this mean for advertisers? It means we can accurately target ads to an unprecedented level. Let me offer an example from my profile. Lets say an advertiser is working for a client who is releasing a slightly popular conspiracy novel (I’m thinking conspiracy novels like Dan Brown’s The Da Vinci Code). The advertiser knows that straight males, aged 18-55, with at least some college are most prone to buy his book. There are over 5,000,000 people, just in the USA, who fit these demographics.

Our advertiser does not have the budget to advertise to millions of people. He needs to make every penny count. If we target those demographics + only people with Dan Brown as an interest we are down to a more realistic 16,800. The best part of all: everyone of those people have expressed interest in conspiracy novel books.

Facebook advertising can become a very hands on process. Finding a reputable company with experience and expertise in Facebook advertising could ease your process. You should expect straight forward explanations, like I have given above, that show HOW Facebook will help your business. Generally you should expect to receive weekly, monthly, or quarterly reports about your advertising campaigns.

Are you interested in hearing more about Facebook in business or Facebook advertising? Let us know by leaving a comment or by using our private contact us form to request more information about our processes for social network management and advertising.

For further reading check out another practical application for using Facebook in business.

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Too young for business?

April 5th, 2010

young1 223x300 Too young for business?

An issue we often fight in business is the fact that we are both 19 years old. People often confuse lack of age & lack of experience as the same thing. Does experience really matter? Jason Fried of 37 Signals said “How long someone’s been doing it is overrated. What matters is how well they’ve been doing it.”

Our ideas help clients reach their target audience in a way that delivers positive results and that has nothing to do with our age!
Does it matter where a good idea comes from? Does age somehow quantify how good the idea is…? If the idea is good the age of the contributor shouldn’t matter. Good ideas are good ideas.

Age/Experience are not numbers that matter; the only numbers that matter are the results of our ideas.

We designed a Jeff Saturday poster for The People’s Burn Foundation that was used as a fund raising item at the AFC Championship. The result: a little over $5,000 was raised in two hours. Age/Experience had nothing to do with the result of our efforts. Check out some photos from the event.

2 Volunteers are smiling for the camera in between collecting donations and passing out posters

lex shaffer of Halogen Designs with Tom Zupancic, Jeffrey Gorman, and Joe Staysniak

Alex is hanging out with the colts guys

Colts fans checking out the jeff saturday poster

even the kids want to help out and collect donations!

We couldn't have done it without our volunteers!

girl getting jeff saturday poster after donating to PBF

Contact us today!

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay

Twitter in business

April 4th, 2010
The twitter bluebird

Iconic bird that instantly is known for it's "tweeting" hence the name twitter

Twitter – a medium for micro-blogging has now become the most recognized platform used for sending rapid updates to anyone anywhere in the world. It opens different avenues to stay connected with friends, family even businesses with only 140 characters of breathing space. The best of part of the technology is that it isn’t limited to any age group. Whether it is latest updates, news, reviews or upcoming events the ease of use and access makes it a powerful tool for individuals, groups, small businesses and companies.

The evolution of twitter over the past 3 years has been tremendous, attracting a number of small businesses for their promotion, sales and marketing activities. This social networking forum provides businesses with easy access to masses. Sharing of real time information with the end user reduces time to market thus enhancing opportunities to grow.

In an internet driven world the most effective way of getting in touch with your potential customer is to make use of all mediums available to conduct surveys hence making an impression, influencing mind-sets and gathering feedback for not only the current products but shaping the future products based on clients needs. Twitter for that matter can be very useful – as effective as word of mouth twitter enables you to influence the thinking of your followers. The 101201 blog has a great write up about what is twitter.

The feature for following and followers is a good medium for gauging the target market segment and coverage but also for circulating radical ideas throughout your network thus increasing clientele, follower-ship and traffic generation for your website(s).

Twitter is also considered to be one of the fastest medium for campaigning, protests, education and in case of emergency situations. Many tweet-up sessions are organized by businesses for campaigning and gathering new ideas.

I present the following top 10 reasons why small businesses should use twitter:

1 – Cost Effective

An economical and non-expensive way of marketing and advertising for start-ups and small businesses

2 – Target Audience and Market Coverage

Fastest way for gaining attention from the potential customers hence enhancing customer-base 24/7

3 – Competitive Advantage

One of the best means for gaining advantage over one’s competitors by shortening time to market

4 – Generating Ideas

Increased networking increases the possibility for generating more ideas through polling and gathering opinions relevant to any subject

5 – Industry News and Events

Twitter has become one of the fastest medium for sharing and circulating common, interesting and valuable news and events for various industries – which keeps you abreast and at times ahead of your competition by getting the news first

6 – Brand Following

Increased brand loyalty helps increase brand loyalty thus increasing sales

7 – Conducting Surveys

Twitter is one of the fastest and effective ways for conducting surveys on various topics of interesting – its ease of use helps circulating common opinions across masses

8 – Non-Stop Networking

Making more connections helps increase visibility across borders for data collection and analysis at no cost at all

9 – Campaigning

Different campaigns can be held for influencing views and creating mind-sets for every walk of life, whether it is education, technology or protects, one can make their voice heard through twitter to make an impact

10 – Attracting Traffic

Twitter can help you increase traffic to your web-site(s) thus enhancing views, reviews and page hits which helps tremendously in branding for your company.

The IBtimes has an interesting case study about Dell raking in 3 million in sales directly from twitter.

It takes a bit of getting use to twitter at first, once you see the benefits it is almost difficult to keep away. If you are stuck at query you’d be amazed how many resources and people can help you resolve your problem. An interesting and informative article by 24/7 Wall St. said the following about ‘The Future of Twitter Will Change American Business’

17 ways to make the most effective use of twitter

50 ideas on using twitter for business

The benefits which one can yield from twitter are immeasurable. It is worth an experience for every start-up and/or small businesses with limited budgets for marketing and advertising to make use of twitter as a means of promotion and branding.

Now that you know how to use Twitter in business, why don’t you contact us now or read on about how you can use Facebook in Business.

Share and Enjoy:
  • Print
  • Slashdot
  • Twitter
  • Facebook
  • Digg
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Blogplay