Wednesday, May 20th, 2009
Today I got to spend the day with Michael Miller at M Productions. His website is on the way and today was about getting a feel for the design while observing him in his element. Miller was recording “iPrtyCrzy” for up and coming rap group Lux & P to a track produced by The Nod Factor Productions. Lux & P’s incredible talent mixed with Miller’s addiction to perfection took us into the world of mainstream rap. It was an exciting experience watching and listening as a song came together piece by piece. James George and I were asked to hop in the booth and record, “EH” to add depth to the hook. It took me several tries to get it down and still they had to edit it. Miller finished mixing the recorded track, “iPrtyCrzy,” which will be found on the Lux & P’s myspace. This experience has given me so much respect for what these artists do to make music. My design for up-and-coming mproco.com aims to capture Michael’s passion and reflect his persistent hard work. Expect to hear about mproco.com in the following weeks.
Alex Shaffer
A brief look at where the work begins
Lux and P in the studio
Michael Miller
Tags: iprtycrzy, lux and p, Michael Miller, Mproductions
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Wednesday, May 6th, 2009
There are a lot of exciting things going on with HD right now. A wave of unique clientele and a new online presence for Halogen Designs are leading the focus of our fast paced team. The People’s Burn Foundation (PBF) recently voted Jim Shaffer as the executive director with the focus of, “enhancing its vision, mission, and identity in central Indiana and around the state.” Read more about Jim Shaffer
Mr. Shaffer immediately focused on realigning the foundation’s identity with a modern look and loving mission. A 2 week deadline was set with Halogen Designs to meet the much anticipated appearance on the nationally syndicated Bob and Tom show. After many designs HD and PBF decided on the blue heart logo. “The People’s Burn Foundation wanted a fresh new brand to focus on the name of the organization rather than continuing with the former logo and acronym, PBF. We also wanted to retain the importance of the heart symbol to the organization in a more contemporary and clean look. We are very pleased with the new logo, which has received many favorable comments in presenting a creative new identity,” said Jim Shaffer.
Jeff Saturday of the Indianapolis Colts raised $3,000 for PBF and their logo was featured on Bob and Tom’s website gaining national exposure for the foundation and its new identity (currently here http://www.q95.com/pages/bob-and-tom.html?page=2). For more information please check out The Peoples Burn Foundation.
Tags: Bob, bob and tom, Burn, burn foundation, central Indiana, colts, feature, Foundation, fundraiser, heart logo, heart symbol, identity, indianapolis, indianapolis colts, jeff saturday, Jim Shaffer, logo, Mr. Shaffer, news, PBF, peoples burn foundation, Read, redesign, Tom, update
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Wednesday, May 6th, 2009
What an exciting time at Halogen. Alex and I have been working in full force to make our vision a reality. Today we met with our wonderful photographer Lindsey Purvlicis for a shoot that will be featured on our about us section. I don’t want to reveal too much! Please expect many changes throughout the week. We will be adding our latest work later today.
Alot of effort has been put into this website. A special thanks to Ben Goosman for the coding and special attention he paid to our website to allow a speedy launch. Seeing tangible results has really propelled our moralle and our increasing clientele is reflecting that. Thank you to all who have signed up for our e-newsletter. If you haven’t already I encourage you to sign up here. We announce exciting milestones and new updates on a regular basis.
Tags: alex, Ben Goosman, clientele, force, full force, Halogen, launch, Lindsey Purvlicis, news, photographer, purvlicis, tangible results, time, today, website, website launch
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