A prominent criminal defense attorney in Indianapolis shared the story with me of how he started his business.  He graduated Magna Cum Laude from IU’s law school and had just finished his term in the military.  Despite his credentials, he still struggled with the normal problems small businesses face, including marketing to and attracting clients. [...]

Simplicity is the ultimate sophistication! Whether it is a brochure or a website, simplicity always brings elegance and grace to the design. For example, the less complex a website is, the better ease of use it would have – the focus should be on context and content coupled with a balanced design to convey the [...]

The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

There are a number of ways to convey simple information and writing a blog-post or an article is one of them. However if the purpose of an article is to promote a product or an idea, simple information is not enough. Creative writing is employed under such scenarios as it can express thoughts, feelings, and [...]

The Internet IS Growing, Which means more possibilities for you Having a virtual existence is not a want but a necessity these days. The internet has become what the phonebook was (and much more) in the 80s. The advantages are numerous and the possibilities of expanding your business and professional networking infinite. One of the [...]