Marketing has always been a vital part of any business. Good marketing involves the ability to develop an effective strategy that will inform and encourage potential customers to buy and use whatever goods and services a business provides. With Internet marketing, the Internet is the primary vehicle for getting that needed message across. But Internet marketing [...]

If you’re going to be successful in business, you need an online presence and an Internet marketing strategy. And while most people realize this, they may not realize all the different components that they need to consider in order to bring the attention their business needs. It’s important to efficiently use the space on your own website and blog as well as [...]

A prominent criminal defense attorney in Indianapolis shared the story with me of how he started his business.  He graduated Magna Cum Laude from IU’s law school and had just finished his term in the military.  Despite his credentials, he still struggled with the normal problems small businesses face, including marketing to and attracting clients. [...]

Simplicity is the ultimate sophistication! Whether it is a brochure or a website, simplicity always brings elegance and grace to the design. For example, the less complex a website is, the better ease of use it would have – the focus should be on context and content coupled with a balanced design to convey the [...]

The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]