Organic vs. Inorganic Search

published on April 16th, 2010 in Online Marketing, SEO and SEM tagged , , , , , , , , , ,

Traditionally speaking organic search has always found more supporters than critics unlike its counterpart… inorganic search. The reasons are plenty and easily conceivable. Climb up the ladder The greatest challenge for businesses investing in Internet marketing is to gain a good audience and then try to turn all those visitors into customers.  Of course one [...]

Is Facebook actually relevant to my business?

published on April 5th, 2010 in Online Marketing, Social Networking in Business tagged , , , , , , , , , , , , , , ,

The short answer, Yes! I challenge you to come up with an industry that could not directly benefit from some type of Facebook campaign. This quick post will outline why Facebook is relevant to all businesses and will describe the types of campaigns available. My business partner, @Alex Shaffer, came across the Facebook statistics page [...]

Usefulness of Online Advertisements

published on March 19th, 2010 in Importance of branding, Online Marketing tagged , , , , , , , , , , ,

In the ever changing world of technology where effective communication has become a key to success for survival for most companies – one way of achieving so is through publishing of information using different mediums. One way of getting the required information to your audience is online publishing. Online Publishing is not limited by time [...]

Effective Online Marketing Campaign

published on February 7th, 2010 in Online Marketing tagged , , , , , , , , , , , ,

A planned and organized marketing campaign can prove to be an asset for any organization; such a planned activity not only help achieve the desired objectives but can assist in expanding business into infinite boundaries. Any marketing campaign requires a commitment. There are many ways and techniques for running a marketing campaign like viral marketing [...]