SEO Basics – The necessity of search engine marketing

published on December 28th, 2011 in Online Marketing, SEO and SEM

A prominent criminal defense attorney in Indianapolis shared the story with me of how he started his business.  He graduated Magna Cum Laude from IU’s law school and had just finished his term in the military.  Despite his credentials, he still struggled with the normal problems small businesses face, including marketing to and attracting clients. [...]

How creative writing creates leads

published on November 5th, 2010 in Online Marketing, SEO and SEM

There are a number of ways to convey simple information and writing a blog-post or an article is one of them. However if the purpose of an article is to promote a product or an idea, simple information is not enough. Creative writing is employed under such scenarios as it can express thoughts, feelings, and [...]

Organic vs. Inorganic Search

published on April 16th, 2010 in Online Marketing, SEO and SEM tagged , , , , , , , , , ,

Traditionally speaking organic search has always found more supporters than critics unlike its counterpart… inorganic search. The reasons are plenty and easily conceivable. Climb up the ladder The greatest challenge for businesses investing in Internet marketing is to gain a good audience and then try to turn all those visitors into customers.  Of course one [...]

What is Organic and Inorganic Search?

published on March 9th, 2010 in SEO and SEM tagged , , , , , , , , , , , , , , ,

With all the buzz words in vogue, what does one really do when we come across another one.. Quite simple… we Google it. And so I did too. With articles, blogs and discussions on TV shows so obsessed with the words “organic and inorganic searches”, I too “Googled” it. To my dismay it had nothing [...]

What is SEO and SEM?

published on March 5th, 2010 in SEO and SEM tagged , , , , , , , , , , , , , , , , , , , ,

In the technological world where competition is inevitable marketing for a business is not an easy task. As a businessperson, you need to spend your time in developing and growing your business and keep up-to-date with the growing technological changes. There are many techniques available for improving your sites ranking and standing on the internet. [...]