The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

In the age of digital communication we are faced with the challenge of connecting on personal and emotional levels over impersonal media.  Business emails are tightly integrated into 2010′s successful business. Doing some research turned up a few websites that were helpful but geared at the medium to large corporation.  EmailReplies.com has a great list [...]

The short answer, Yes! I challenge you to come up with an industry that could not directly benefit from some type of Facebook campaign. This quick post will outline why Facebook is relevant to all businesses and will describe the types of campaigns available. My business partner, @Alex Shaffer, came across the Facebook statistics page [...]

Twitter – a medium for micro-blogging has now become the most recognized platform used for sending rapid updates to anyone anywhere in the world. It opens different avenues to stay connected with friends, family even businesses with only 140 characters of breathing space. The best of part of the technology is that it isn’t limited [...]

As you may remember in our previous post, Social Networking for Business (Part 2/3), we talked about the myths of social networking, spamming, and the differences between a personal relationship and a business contact. In this post we shall discuss and give a few suggestions, pointers as to how you can publicize your business through [...]