Designing Album Covers

published on March 4th, 2011 in Importance of branding, Use of Design tagged , , , , , , , , ,

Making an impression through design is easier said than done! However it is not impossible and people who know how to harness their creativity and interpret is through effective designing can decipher anything through it; whether it is designing a website or designing album covers – as long as you understand the need from a client and are able to convey the meaning through creative designing it is a job well done.

cover1 150x150 Designing Album CoversGetting the design right for your album is of utmost importance – the first impression which is given to your target audience is everything. Think about it you invest your time, effort, money, creativity, heart and soul into the quality of music and lyrics and wish the same message to be carried forward to your listeners, hence the cover designed for you album deserves the same respect and treatment.

A few points which need to be kept in mind while designing a cover is to understand the intent behind it further the focus should be on how to convey the artistic aspirations of the original artists; Also, to advertise and identify the contents of the music product. Finally to serve as a primary image in the promotional efforts surrounding the product, as an identifiable image associated with it.

The design for an album is an important part of the culture of music – it is an integral part for the promotional campaign and is used as a marketing tool and an expression of artistic intent. The format and packaging also delivers a message to the listeners who can relate to the design as much as they can relate to that particular genre of music. The basic need for marketing is to promote the product in a way that it stands out from the rest. Uniqueness is the key to a successful campaign.

cover2 150x150 Designing Album CoversDesigning for music requires much more than just playing with images, text and colors. The designs are created to the exact print specifications of your choice representing your project’s corporate identity complaint with your communication strategy. Where album design can vary from elegant, a simple and sober or even jazzy and flashy according to your needs what is important to keep in mind is give your clients a stimulating first impression, your cover design will be the deciding factor for many potential customers.

Unique album design styles are aimed at any one looking for a powerful and eye-catching presentation which is a very convenient way of distributing company information to a targeted set of audience.

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