New Websites Launched: Halogen Designs & Barth Dental Lab

published on December 30th, 2010 in Case Studies, Importance of branding, News and Updates

Hello and Merry x-mas/holidays Halogen Designs Fans!!!!  Hope everyone had a great time with their families, enjoyed a well needed break, and maybe even enjoyed a little eggnog (brandy is recommended but optional).

We are happy to announce we have launched 2 websites long in the making just in time for the holiday season.  Special thanks to our content writer Ken Rudich from Marketing Strategy Management and developer Mamoon Rashid from Hashe Computer Solutions.  Without them I don’t think these projects would be as amazing as they have turned out to be.

BARTH DENTAL LAB

Barth Dental Lab secured a new shipping contract with FedEx that allows them to flat rate 2nd day air just about anywhere in the continental US.  This means their potential market is growing and their need for nation wide advertising is growing as well.  Their new website, http://www.barthlab.com, keeps their brand consistent with current marketing materials while focusing on being user/SEO friendly while taking a special consideration to converting adwords/facebook advertising visitors.

We will be using Unbounce to create, test, and manage landing pages that their PPC advertising will funnel users to.  If you are not already linked up with Oli Gardner on twitter check him out at @unbounce.  Coupled with email marketing we have a powerful strategy for creating and converting leads.  Oh did we mention we are campaigner certified for email marketing?

HALOGEN DESIGNS

The Halogen Designs website has been in the works for a little over 5 months.  We have been furiously working on it in our small amount of downtime between our client projects.  Our goal was similar to Barth’s: create a beautiful, easy to use website that naturally attracts visitors and converts them.

Using Google Analytics goal tracking we are able to analyze how effective our Pay Per Click (PPC) campaigns are.  This includes how engaged our ppc visitors are with our content and what percentage of them perform a lead generation action such as subscribing to the blog or contacting us.  If your company is not tracking your conversion rate you need to contact us now so that your website and internet marketing budget is not going to waste!

We would love to hear your creative praise and suggestions using the comment box below!

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