Organic vs. Inorganic Search

published on April 16th, 2010 in Online Marketing, SEO and SEM tagged , , , , , , , , , ,

organic1 Organic vs. Inorganic Search

Traditionally speaking organic search has always found more supporters than critics unlike its counterpart… inorganic search. The reasons are plenty and easily conceivable.

Climb up the ladder

The greatest challenge for businesses investing in Internet marketing is to gain a good audience and then try to turn all those visitors into customers.  Of course one way of achieving this is to invest in “Paid Ads,” but essentially such ads have always seemed to have a consumer trust deficit. People innately have more confidence for engagements that unfold naturally, without any external interference, and it holds true for Internet Marketing as well. Search engines earn their revenue from paid ads, but customers getting search results thrive on the material produced by organic search results because of its relevancy to their cause and the variety of alternatives produced..each one fitting their description reasonably well. It is this consumer loyalty that generates business through greater frequency of click rates and makes a firm’s ascent to the top slot in the search results possible.

organic2 Organic vs. Inorganic Search

One more thing that we shouldn’t take for granted is that organic search results are more trustworthy for the user and present yet another challenge for all small and big businesses “ to be there” whenever the user wants to know about something they offer. So businesses must make a conscious effort to make themselves visible in that search so that they run less of a chance of risking their potential clients  in the hands of a smaller company… or shall we say a smarter company which just happened to be there and you.. .the big boss was not! Businesses often seek assistance from experienced companies, like us, that aid them to get better results with Search Engine Optimization (SEO).

Benediction of Organic Search… it’s Free!

It is free to submit to Google.  There are other organic search engines around that do so also. There are still others like Yahoo that have paid inclusion options. With paid inclusions the page is destined to get indexed quickly and stay there for as long as the subscription is maintained but no particular slot is promised.

While it is true that Organic search does not have any advertising costs, you must factor in any SEO expert knowledge needed.  These experts can guide you through the SEO process… Keyword research, onpage optimization (validating code and w3c errors), onpage keyword targetting, and link building.  Her main focus should be link building.  Use resources such as family, friends, suppliers, customers and many Free Website Directory.

In the end it is the matter that the website is made of that will help businesses to raise their search engine positions. Furnishing solid content is always the most reliable way to enhance customer figures for any business eventually.

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