Simplicity is the ultimate sophistication! Whether it is a brochure or a website, simplicity always brings elegance and grace to the design. For example, the less complex a website is, the better ease of use it would have – the focus should be on context and content coupled with a balanced design to convey the [...]

Halogen Designs has been working hard to deliver 2 websites to you in time for the holidays. We dive down into the purpose of the sites, how we achieved this, and how we track their success. These websites are a great start for any small business and should give you ideas on easy ways to improve your website!

The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

There are a number of ways to convey simple information and writing a blog-post or an article is one of them. However if the purpose of an article is to promote a product or an idea, simple information is not enough. Creative writing is employed under such scenarios as it can express thoughts, feelings, and [...]

Being a web designer isn’t easy. Noupe.com’s article, “Some Reasons You Might Not Want To Become A Web Designer” highlights on 9 reasons you may not want to be a web designer. For designers: It’s a great laugh that takes us back to the days when we were first starting. For everyone else: It puts [...]