What is SEO and SEM?

published on March 5th, 2010 in SEO and SEM tagged , , , , , , , , , , , , , , , , , , , ,

In the technological world where competition is inevitable marketing for a business is not an easy task. As a businessperson, you need to spend your time in developing and growing your business and keep up-to-date with the growing technological changes. There are many techniques available for improving your sites ranking and standing on the internet. The most famous and widely used are SEO and SEM.

SEO (Search Engine Optimization)

seo2 What is SEO and SEM?SEO or search engine optimization is the PROCESS of improving the volume and quality of traffic to a web site gained from natural search engine results. It is the use of various techniques to improve a web site’s ranking in the search engines and thus attract more visitors. There are many different traffic generation methods, and search engine optimization (SEO) is one of the proven methods to get targeted traffic to your website.

The main goal of any SEO strategy is to get your website ranked for the keywords your customers will be using to find your products and services, driving traffic to your website and increasing the amount of sales. It involves using various strategies in the design and creation of a site to enhance its listing. PPC (pay per click) ads are sponsored listings where the advertiser pays the search engine each time the ad is clicked on. ROI (return on investment) is usually measured in click-throughs to the advertiser’s site, site traffic, organic search listing rank, leads and resulting sales.


SEM (Search Engine Marketing)

Search Engine Marketing refers to the set of methods and techniques used to increase a website’s visibility in search engines. SEM is term that describes marketing a site using various techniques to make it more visible on search engines. Search Engine Marketing techniques include search engine optimization (SEO), buying Pay Per Click (PPC) ads or using a combination of both of these options.seo1 300x299 What is SEO and SEM?

The number of websites in cyberspace is innumerable – where only a few get really popular. Search engines like Google and Yahoo are higher in search engine result pages, if the site has fresh and unique content, apart from other factors such as link popularity it is bound to get picked up search engine spiders. Good content is thus very important for search engine rankings and web traffic.

Mostly the type of contents spiders hunt for on cyberspace is to:

  1. Discover quality content.
  2. Recognize that content and filter it from irrelevant information.
  3. Rank the content for source reputation.
  4. Rank the content for clarity, clearness and precision.
  5. Pull out the essence of a site’s content on a page-by-page basis.
  6. Understand the content’s context in respect to the Internet as a whole (find interconnections and relationship by assigning communities and/or explore connections between content and sites).
  7. Catalog the content’s URL.
  8. Keep the content cache fresh.

In case if you are an owner of an e-commerce or online business website, you would require new content matching the theme of your website done on regular basis – the search engine spiders would keep on coming back for more only if your site has fresh and unique content. Indexing it regularly would ultimately help you in better rankings and increased traffic.

One of the recommended ways to promote your blog and/or website without spending much time is article marketing. This effective SEO technique can help you get many backlinks to your site with the desired anchor text. These backlinks are essential for getting top search engine rankings. However, you would need to create meaningful articles to get attention of other people towards your website.

See the following links for better understanding of SEO and SEM:



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  1. [...] What is SEO and SEM | jgeorge | Halogen Designs [...]

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