For several years now, social video marketing has been on the rise. As video becomes incorporated with popular social networks such as Facebook and Instagram, brands will need to double down on their social video content to succeed in 2015.
Social video marketing is a powerful strategy for reaching more customers and building brand awareness. It’s also a great way to produce viral content and increase web conversions. If you’re thinking using social video in 2015, here are some trends you should follow:
1. Marketers focus on emotional targeting.
Emotional targeting will be extremely important when creating a successful social video marketing campaign in 2015. Especially for brands hoping to build earned media through video content, marketers will need to create a strong emotional connection with their audience.
The best way to create video content that portray powerful emotions is to test your video content. Experiment with different types of videos and determine what type of content resonates most with your audience. Whatever video receives the strongest response from customers is the best type of content to create.
2. Facebook becomes the new YouTube.
Over the last year, Facebook has become a powerhouse for video marketing. In fact, marketers uploaded more video content to Facebook than YouTube in 2014.
Facebook video gives brands the opportunity to create more successful video marketing campaigns. Whether it’s creating an advertisement or a piece of content, Facebook video gives brands the chance to reach a larger audience.
When creating Facebook videos, there are a few tips you should follow. First, it’s important to target your video content so you can speak directly to your target audience. Next, it’s important to create entertaining video content that will engage your audience. As you continue to develop videos, be sure to upload content frequently so you can boost top-of-mind awareness for your brand.
3. Videos go mobile.
With social networks such as Instagram, Vine, and Snapchat becoming popular platforms for short and engaging video content, brands need to make sure they’re creating videos that consumers can watch on the go. Mobile video content will be crucial for local marketing strategies and improving the overall customer experience.
4. Social video sharing is increasing.
If you want to get more social shares in 2015, then it’ll be essential to produce video content. Research shows videos will make up 84 percent of web traffic in 2018.
Another goal marketers will have in 2015 for video content is creating viral videos. Research by Unruly shows that 42 percent of social video shares take place within 72 hours of the video being published. This time frame also determines whether a social video will go viral or not.
5. Social video will make a difference.
Remember the ALS Ice Bucket Challenge that went viral in 2014? Or how about Under Armour “I Will What I Want” marketing campaign? These social videos are just a few examples of how brands have used social video to not only raise awareness of their organization, but also make an impact on society.
In 2015, brands need to focus on how they can change a consumer’s opinion through video. Whether it’s creating awareness of an important issue or collaborating with celebrities, marketers should be very conscious of the type of impact they make with video content.
Social video will be the best way to reach customers in 2015. Since video and social media go hand-in-hand, social video marketing will be a great way to boost your marketing strategy in the upcoming year. By following these trends for social video marketing, you’ll be able to stay ahead of your competition and create a great online presence through social video.
What social video trends will you pay attention to this year?
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