Brands have been intentionally used as tools for distinguishing one producer’s goods from others. They act as a major reason for the sale of a particular product. Therefore it has been increasing in its popularity over the years to divert huge traffic on one’s own productions, even on World Wide Web. The story of brand [...]

It is interesting how our mind works – suppose if you were asked a question to remember your favorite brand of clothing, perfumes, accessories or computers what would be the very first thing which would come to your mind – the LOGO. That is the strength of a good brand which makes us remember it [...]

You brand is your identity – a signature of who you are, what you do and what you offer to your customers. One definition suggests: ‘A brand identity represents how the organization wants to be perceived in the market, what the organization stands for, and most importantly how it implies to the promise made to [...]