Tracking Social ROI – Facebook and Twitter via Google Analytics

published on December 19th, 2010 in Online Marketing, Social Networking in Business tagged , , , ,

The new buzz in Internet Marketing is definitely Social Media. ¬†If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness? ¬†Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

Is Facebook actually relevant to my business?

published on April 5th, 2010 in Online Marketing, Social Networking in Business tagged , , , , , , , , , , , , , , ,

The short answer, Yes! I challenge you to come up with an industry that could not directly benefit from some type of Facebook campaign. This quick post will outline why Facebook is relevant to all businesses and will describe the types of campaigns available. My business partner, @Alex Shaffer, came across the Facebook statistics page [...]

Lego Lucas Oil Model!

published on March 15th, 2010 in Miscellaneous tagged , , , , , , , , , ,

I was watching the news earlier today and saw 1/250 scale model of Indianapolis’ Lucas Oil Stadium… Made entirely out of Legos! This thing is awesome. The retractable roof works and the lighting and press box can be seen as well. Check out this picture of the jumbotron. Recently we designed an advertisement for The [...]

Social Networking for Business (Part 3/3)

published on January 22nd, 2010 in Social Networking in Business tagged , , , , , , , , , , , , , , , , ,

As you may remember in our previous post, Social Networking for Business (Part 2/3), we talked about the myths of social networking, spamming, and the differences between a personal relationship and a business contact. In this post we shall discuss and give a few suggestions, pointers as to how you can publicize your business through [...]

Social Networking for Business (Part 2/3)

published on January 4th, 2010 in Social Networking in Business tagged , , , , , , , , , , , , , , , , , , , ,

In continuation to our previous post, Social Networking for Business Part (1/3), we discussed why is there a need for social networking and the added advantages it can bring into your business, in this post we shall discuss about a few myths and risks which might be involved when networking for business and how to [...]