A good PowerPoint presentation is like a good argument

published on April 8th, 2010 in Importance of branding, Use of Design tagged , , , , , , , , ,

Making a presentation which has an impact on the audience seems like a daunting task. The most important factors are the design of the presentation, the layout, the font used, and the color combination. A presentation does not need to be appealing, but rich in context i.e. it should convey the desired information and purpose [...]

Usefulness of Online Advertisements

published on March 19th, 2010 in Importance of branding, Online Marketing tagged , , , , , , , , , , ,

In the ever changing world of technology where effective communication has become a key to success for survival for most companies – one way of achieving so is through publishing of information using different mediums. One way of getting the required information to your audience is online publishing. Online Publishing is not limited by time [...]

Every Business Needs a Web Presence!!

published on August 26th, 2009 in Articles tagged , , , , , , , , , , , , , , , , , , , , , , , , ,

“Bud” Russell, currently serving as Vice-Chair of Management Information Systems (MIS) at Score Chapter 6 has written an interesting article on page 4 of the indyscore.org newsletter about the need of a web presence for all businesses. He focuses on the benefits of a website and follows up with how to select a good web [...]

The process of setting up a Website

published on June 19th, 2009 in Importance of branding tagged , , , , , , , , , , , , ,

The Approach: Ask yourself what information is the most vital to display to the audience. What age range, ethnicity, sex, background, economic class, geographical location, and religion of your audience are some key factors that should be determined before considering the design. A strong approach will lead to a strong design. When choosing a design [...]

The importance of a Website

published on June 2nd, 2009 in Importance of branding tagged , , , , , , , , , , , , ,

Having a website is crucial to success in today’s business world. A website is a 24/7/365 representation of your business. Anybody can find information about your business at anytime. It’s not enough to just have a page on the web; today a website needs to be a well organized resource of specific information. A good [...]