Tracking Social ROI – Facebook and Twitter via Google Analytics

published on December 19th, 2010 in Online Marketing, Social Networking in Business tagged , , , ,

The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

Organic vs. Inorganic Search

published on April 16th, 2010 in Online Marketing, SEO and SEM tagged , , , , , , , , , ,

Traditionally speaking organic search has always found more supporters than critics unlike its counterpart… inorganic search. The reasons are plenty and easily conceivable. Climb up the ladder The greatest challenge for businesses investing in Internet marketing is to gain a good audience and then try to turn all those visitors into customers.  Of course one [...]