It is interesting how our mind works – suppose if you were asked a question to remember your favorite brand of clothing, perfumes, accessories or computers what would be the very first thing which would come to your mind – the LOGO. That is the strength of a good brand which makes us remember it [...]

You brand is your identity – a signature of who you are, what you do and what you offer to your customers. One definition suggests: ‘A brand identity represents how the organization wants to be perceived in the market, what the organization stands for, and most importantly how it implies to the promise made to [...]

I recent came in contact with and on going pet peeve on mine when it comes to clients’ views of Graphic Designers and the work/talent or there lack of it takes to be creative. I want to first establish that I am in no way unhappy with the industry or my clients, just desiring to [...]

There are a lot of exciting things going on with HD right now. A wave of unique clientele and a new online presence for Halogen Designs are leading the focus of our fast paced team. The People’s Burn Foundation (PBF) recently voted Jim Shaffer as the executive director with the focus of, “enhancing its vision, [...]