Twitter in business

published on April 4th, 2010 in Social Networking in Business tagged , , , , , , , , , , , , ,

Twitter – a medium for micro-blogging has now become the most recognized platform used for sending rapid updates to anyone anywhere in the world. It opens different avenues to stay connected with friends, family even businesses with only 140 characters of breathing space. The best of part of the technology is that it isn’t limited [...]

Importance of Branding

published on December 12th, 2009 in Importance of branding tagged , , , , , , , , , , , , , , ,

You brand is your identity – a signature of who you are, what you do and what you offer to your customers. One definition suggests: ‘A brand identity represents how the organization wants to be perceived in the market, what the organization stands for, and most importantly how it implies to the promise made to [...]