Importance of Branding

published on December 12th, 2009 in Importance of branding tagged , , , , , , , , , , , , , , ,

You brand is your identity – a signature of who you are, what you do and what you offer to your customers. One definition suggests: ‘A brand identity represents how the organization wants to be perceived in the market, what the organization stands for, and most importantly how it implies to the promise made to [...]

Social Networking in Business (Part 1/3)

published on December 10th, 2009 in Social Networking in Business tagged , , , , , , , , , , , , , , ,

Social networking by definition focuses on building communities where people share common interests, hobbies, activities at times a common vision – a forum for interaction where knowledge-base is shared across boundaries, where difference are openly discussed, a place where one gets an opportunity to meet someone new each day. Being social animals inherently we need [...]