Tracking Social ROI – Facebook and Twitter via Google Analytics

published on December 19th, 2010 in Online Marketing, Social Networking in Business tagged , , , ,

The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

Use Social Marketing to Your Business Advantage

published on April 13th, 2010 in General Business, Miscellaneous tagged , , , , , , , , , , , , ,

Note from James George of Halogen Designs: Today we have a great treat for you. Kenneth Rudich from will be sharing some insight for our readers about Using Social Marketing to Your Business Advantage. Kenneth will respond to any comments left on the blog. You can also reach him through his website. By Kenneth [...]

What is SEO and SEM?

published on March 5th, 2010 in SEO and SEM tagged , , , , , , , , , , , , , , , , , , , ,

In the technological world where competition is inevitable marketing for a business is not an easy task. As a businessperson, you need to spend your time in developing and growing your business and keep up-to-date with the growing technological changes. There are many techniques available for improving your sites ranking and standing on the internet. [...]