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Posts Tagged ‘target audience’

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Benefits of an Online Presence

Saturday, May 8th, 2010

The Internet IS Growing, Which means more possibilities for you

Having a virtual existence is not a want but a necessity these days. The internet has become what the phonebook was (and much more) in the 80s. The advantages are numerous and the possibilities of expanding your business and professional networking infinite. One of the foremost benefits is that you can sell your products and services online 24/7, which is visible to the 1.8 billion people connected to the internet (According to Internet World Stats). It is an inexpensive way of advertising and showcasing what you have to offer to your potential target audience.Benefits of an Online Presence - The power of a digital marketplace

Since the number of users on the internet are increasing rapidly the best way you can sell your products is through Internet. Online is an easy way to shop – the best way to reach the potential clients locally, nation-wide and also world –wide is through the internet which makes it easier for you reaching a global audience. Customers and the general public almost expect that a company has a web site. A few benefits for having a website would be:

  1. An easier and effective way for potential clientele of finding you
  2. Strengthening the relationship with existing customers and attracting new prospects and customers
  3. Build reputation gain recognition
  4. Sell your products and services online from anywhere in the world
  5. Conserve resources but bringing your business online
  6. Capitalize on the most effective marketing method for advertising, promotion and ever invented

A website can play an integral part of your promotional and marketing strategy. It also makes a powerful statement about your business, showing that you have planned for the future by securing your on-line presence today.

The Power Of Videos On Your Website

One of our favorite tools for your website are videos. They offer a way to connect with someone on a very personal level. At Halogen Designs we believe that communication on the internet is not personal enough. Check out the video we made for Robert Alden. Even though we have not written the text on his website currently in development, when you watch the video you know exactly what he is about. You can see from his mannerisms, composure, and voice tone that he is fair, intelligent, and most importantly a good person.

Benefits of an Online Presence - Creating partnerships with your customersThe possibilities are unlimited all you need to do it think out of the box to make the most of what you have today – use your imagination!

The Next Step For Your Online Presence?

The internet is here to stay so why not act now and make use of this powerful marketing tool. Websites are quicker, easier and more cost-effective to update than print based media; therefore, you can have anything and everything which you want to share with your potential and existing clientèle starting from pictures, details and prices of your products to the very latest company information and much more. If you are ready to take your website to the next level with a company that builds their success on the success of your company, send us a message now. Can you afford to wait?

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Posted in Online Marketing | 2 Comments »

Too young for business?

Monday, April 5th, 2010

young1 223x300 Too young for business?

An issue we often fight in business is the fact that we are both 19 years old. People often confuse lack of age & lack of experience as the same thing. Does experience really matter? Jason Fried of 37 Signals said “How long someone’s been doing it is overrated. What matters is how well they’ve been doing it.”

Our ideas help clients reach their target audience in a way that delivers positive results and that has nothing to do with our age!
Does it matter where a good idea comes from? Does age somehow quantify how good the idea is…? If the idea is good the age of the contributor shouldn’t matter. Good ideas are good ideas.

Age/Experience are not numbers that matter; the only numbers that matter are the results of our ideas.

We designed a Jeff Saturday poster for The People’s Burn Foundation that was used as a fund raising item at the AFC Championship. The result: a little over $5,000 was raised in two hours. Age/Experience had nothing to do with the result of our efforts. Check out some photos from the event.

2 Volunteers are smiling for the camera in between collecting donations and passing out posters

lex shaffer of Halogen Designs with Tom Zupancic, Jeffrey Gorman, and Joe Staysniak

Alex is hanging out with the colts guys

Colts fans checking out the jeff saturday poster

even the kids want to help out and collect donations!

We couldn't have done it without our volunteers!

girl getting jeff saturday poster after donating to PBF

Contact us today!

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Posted in General Business, Miscellaneous | No Comments »

Usefulness of Online Advertisements

Friday, March 19th, 2010

In the ever changing world of technology where effective communication has become a key to success for survival for most companies – one way of achieving so is through publishing of information using different mediums. One way of getting the required information to your audience is online publishing. Online Publishing is not limited by time or geography. It is cheap, effective and fast – a good idea for companies with small budgets to promote their brands and market their existence.

market1 290x300 Usefulness of Online AdvertisementsAdvertising online should be focused and thought out. The intent for advertising is not only to attract traffic or get attention, but to generate revenue by publishing meaningful ads pertinent to your target audience. Ads should be fashioned in a manner that can grab the attention of potential customers, which should be relevant to the subject being discussed.

It is advised to conduct a thorough marketing research before advertising online. Some researches show what different age groups look for in ads and what stimulates their interest. Target audience studies find that younger internet users want to be entertained and older consumers want relevance and usefulness – It is clear younger people are more interested in entertaining adverts, and it is important that marketers adapt their messages to appeal to their target audiences. Also, what exactly are the consumers looking or searching for online: relevance, entertainment and value for the money, which is very important for brands to keep this in mind when planning their digital campaigns. If your target audience are older consumers you may want to re-think your strategy for putting up ads which are best suited to their interests.

Another benefit is the efficiency of advertiser’s investment. Online advertising provides the flexibility for customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant web pages or aside of search results of pre-chosen keywords.

market2 300x128 Usefulness of Online AdvertisementsIt is important to monitor your traffic and generate meaningful reports from the statistics which you gather, it will not only help you improve ads but also would provide insights as to which target audiences visits your ads, which are the most popular brands to promote. Be prepared for uncertainty. Digital media changes fast; therefore you must continually evolve your tactics. As comfortable as it may be to rely on what has been proven to work, you must continue to experiment and learn based on the information and statistics which you gather. Your strategy should include the objective of building trust as a brand attribute.

It is always a good idea to talk to your customers to know what they want and compile their feedback which would help in continuous improvement.

Don’t forget to visit our facebook pages – your valued opinions and participation would help us provide better services to you:-

http://www.facebook.com/pages/Indianapolis-IN/Halogen-Designs/187397613340

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Posted in Importance of branding, Online Marketing | 1 Comment »

Effective Online Marketing Campaign

Sunday, February 7th, 2010

A planned and organized marketing campaign can prove to be an asset for any organization; such a planned activity not only help achieve the desired objectives but can assist in expanding business into infinite boundaries.

market11 300x233 Effective Online Marketing CampaignAny marketing campaign requires a commitment. There are many ways and techniques for running a marketing campaign like viral marketing and/or affiliate marketing; whichever technique you may eventually decide upon should be done after thorough research – based on the information you have gathered related to your target audience, the kind of services offered, the budget allocated to setup a campaign etc. Thus you must plan a marketing campaign that actually does little selling and more connecting hence creating an online advertising campaign which is effectively based upon target customers by geographical location can help achieve more in little time through a focused target approach.

One of the most effective ways to develop an online audience is through regular contributions to online conversations. A large, established online audience takes time to create, and regular online postings increase the likelihood that followers will share information and come back for more.

It takes a bit of research and a solid knowledge of your target customer, to plan and implement a simple marketing campaign. A planned, organized internet marketing campaign does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. Choose the right keywords for your Ad. Add words or phrases related to the products and services your business provides. Define your customer, set targets within available budgets, create your add content relevant to your target audience and customer base and put up your ads on cyberspace.

Pay-Per-Click advertising is another consideration for your Internet marketing campaign but can be daunting for someone new to this form. If you’re new to it, stick to places that allow you to set limits on daily expenditures. Google is a good example. This will also help you to experiment and determine the most effective keywords by paying close attention to the statistics of the campaign through tracking and monitoring your ads.market2 300x207 Effective Online Marketing Campaign

Through social marketing and networking an organization can increase customer loyalty and enhance branding awareness. To be successful, it is essential for organizations to contribute regularly to the social media space continuously.

Don’t forget to visit our facebook pages – your valued opinions and participation would help us provide better services to you:-

http://www.facebook.com/pages/Indianapolis-IN/Halogen-Designs/187397613340

http://www.facebook.com/pages/The-Peoples-Burn-Foundation/141716824133

Posted By: Alex Shaffer

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Posted in Online Marketing | 2 Comments »

Social Networking for Business (Part 3/3)

Friday, January 22nd, 2010

As you may remember in our previous post, Social Networking for Business (Part 2/3), we talked about the myths of social networking, spamming, and the differences between a personal relationship and a business contact.

In this post we shall discuss and give a few suggestions, pointers as to how you can publicize your business through a social networking forum to add value to your work. The foremost thing to do after signing up for a forum/site to enhance your work is to let people know you exist.

social3 250x300 Social Networking for Business (Part 3/3)There is a need for you to generate adequate traffic to your community, blog or website so that your target audience and the potential target audience may know what you have to offer. The following ideas will help in achieving this goal.

1 – Send an Introduction Email

It is always a good idea to send a letter of introduction to your contacts and connections letting them know why you are there and what do you are offering. This cannot only be done with professional contacts but the same can be sent to friends and family. Whenever you send this email to your audience be sure to outline the benefits to them for reading it and point out that they can subscribe to your community, blog via email and RSS feed. Also, be sure to ask them to share it with their friends and families and anyone who can benefit from it.

2 – Social Media

Try participating in multiple social networks. If you are on facebook for example you could also use it to market your email marketing services. It’s important to present yourself in a friendly yet professional manner, although social networking allows you to be a lot more casual than you should be on your website and blog, which tends to make people feel more comfortable and create trust. Also, use Facebook to place direct links to your site and blog. Some professional networking sites such as Linkedin and Ecademy provides greater opportunities to connect to like minded people and present yourself for creating and enhancing your business opportunities.

3 – Forums

Contribute to forums. Visit forums and online communities where the topic of your most recent blog or your field of discussion is under-discussion, and where it’s appropriate, add your own comments. Just make sure that whatever you contribute is of value. Don’t just drop in and make some inane comment just to get your name out there.

4 – Newsletter

Include information about your community, website and blog in the newsletter you send to subscribers. You could also create a display advertisement that readers could click on to get to your website and/or blog.

5 – Signature

Create a signature file with a link to your website, community and blog and include it with every email you send.

6 – Article Directory

Write a series of articles and submit them to the top article directories. This is an excellent way to become known as an expert in your field. Articles need to be good quality, informative and approximately 400-700 words in length. Be sure to include a brief one or two sentence paragraph about you with a link to your site or blog at the end, and if the article directory will allow it, include one or two relevant links in the body of the article.

7 – Sharing Useful Information

It is always helpful to share useful business site with your contact and clients. This would help in deriving traffic to your site. Also, uploading important and useful articles proves to be a good technique for sharing information and increasing knowledge base. Cross referencing information at different forums can help you gain attention and bring in more business.social4 300x246 Social Networking for Business (Part 3/3)

These links provide a crash course in networking – also an overview of their services – the sits is of XING. It gives a detailed overview of their services and all the reasons you should be on their site which provides good guidelines for a starter.

http://www.xing.com/app/help?op=start;tab=tour;page=start#dbnLayerContent

http://www.xing.com/app/help?op=start;tab=tour

The following links provide a detailed list for more social networking sites also social networking articles:

http://www.about.com/lr/social-networking

http://personalweb.about.com/lr/social_networking_sites/239633/2/

Don’t forget to visit our facebook pages – your valued opinions and participation would help us provide better services to you:-

http://www.facebook.com/pages/Indianapolis-IN/Halogen-Designs/187397613340

http://www.facebook.com/pages/The-Peoples-Burn-Foundation/141716824133

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Posted in Social Networking in Business | 2 Comments »

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