Tracking Social ROI – Facebook and Twitter via Google Analytics

published on December 19th, 2010 in Online Marketing, Social Networking in Business tagged , , , ,

The new buzz in Internet Marketing is definitely Social Media.  If you are not yet convinced about social media check out the video on the social media link above. Like all marketers we quickly find ourselves asking the question… how do we gauge campaign effectiveness?  Finding campaigns that deliver a strong Return-On-Investment (ROI) are critical [...]

Twitter in business

published on April 4th, 2010 in Social Networking in Business tagged , , , , , , , , , , , , ,

Twitter – a medium for micro-blogging has now become the most recognized platform used for sending rapid updates to anyone anywhere in the world. It opens different avenues to stay connected with friends, family even businesses with only 140 characters of breathing space. The best of part of the technology is that it isn’t limited [...]

Using Facebook in Business

published on November 9th, 2009 in Case Studies, Social Networking in Business tagged , , , , , , , , , , , , , , , , , , , , ,

Recently we had the great opportunity of doing a billboard for The People’s Burn Foundation that was displayed on the Lucas Oil Billboard directly outside the main gate. We quickly realized the need to document this success and what better way than with a professional photographer. Our goals were simple: Find someone who is experienced [...]