With all the buzz words in vogue, what does one really do when we come across another one.. Quite simple… we Google it. And so I did too. With articles, blogs and discussions on TV shows so obsessed with the words “organic and inorganic searches”, I too “Googled” it. To my dismay it had nothing to do with the greenhouse effect, the global warming or how solar energy can be harnessed to produce something extraordinary to safeguard the future of humanity from an energy crisis! The answer was pretty much not in congruence with anything I had imagined. It was simply the “how of the search results” when we “Google, yahoo or Bing” anything!

And as the will of fortune would have it. Businesses and the way we do them cannot possibly be isolated from the huge mercantile prospects this phenomenon has to offer.

Search Engines i.e. Google, Yahoo, Bing combine advertising and search results on their search result pages. But what is different is that though apparently the adverts seem deceivingly similar, the way these engines search is different. They can either do so by being ethical and hence yielding sites in search results in an order that most closely resembles the keywords we punch OR conversely reveal search results in order that is based on whichever site pays them the most to be up there owning the top slots! The former phenomenon is alluded to as an “Organic Search”, the latter of course, its antonym and hence the “Inorganic Search’’.

“Organic” really means ‘pure, natural, untainted’ and so the organic search would return results assorted on the criteria of the “keyword relevancy” and the material contained in that website. Google has been a strong advocate for natural searches by setting precedence and leading the way in this domain.” Inorganic or Sponsored Listings” have always been clearly separated from the organic search results at Google. Many other search engines amalgamate the two sorts. Many others still would only render listings based on “who paid the most money” such as the Overture.com. This of course has its critics. Consumer right activists speak vehemently on the subject propagating it as yet another infringement of their prerogatives. It is often defined as “pay per click” advertising, an expression invented by John Kilroy in an article entitled “Life outside the Google top 10” written in 2006. Pay per click is an Internet advertising model used on websites in which advertisers pay their host only when their ad is clicked. Websites that use PPC ads will display an advertisement whenever a keyword query matches an advertiser’s keyword lists.

From this emerges the concept of “Search Engine Marketing (SEM)” that quite evidently is marketing your product using search engines by paid inclusions i.e. via Inorganic search results.”Search Engine Optimization (SEO)” however is the concept of enhancing the traffic to your website from search engines both in terms of quality and volume by organics search results.

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