Importance of Branding

published on December 12th, 2009 in Importance of branding tagged , , , , , , , , , , , , , , ,

You brand is your identity – a signature of who you are, what you do and what you offer to your customers. One definition suggests: ‘A brand identity represents how the organization wants to be perceived in the market, what the organization stands for, and most importantly how it implies to the promise made to [...]

The importance of a Website

published on June 2nd, 2009 in Importance of branding tagged , , , , , , , , , , , , ,

Having a website is crucial to success in today’s business world. A website is a 24/7/365 representation of your business. Anybody can find information about your business at anytime. It’s not enough to just have a page on the web; today a website needs to be a well organized resource of specific information. A good [...]