The Approach: Ask yourself what information is the most vital to display to the audience. What age range, ethnicity, sex, background, economic class, geographical location, and religion of your audience are some key factors that should be determined before considering the design. A strong approach will lead to a strong design. When choosing a design [...]

Having a website is crucial to success in today’s business world. A website is a 24/7/365 representation of your business. Anybody can find information about your business at anytime. It’s not enough to just have a page on the web; today a website needs to be a well organized resource of specific information. A good [...]

What an exciting time at Halogen.  Alex and I have been working in full force to make our vision a reality.  Today we met with our wonderful photographer Lindsey Purvlicis for a shoot that will be featured on our about us section.  I don’t want to reveal too much!  Please expect many changes throughout the [...]