Interpreting Google analytics to generate cash

published on July 14th, 2011 in Uncategorized

For every business out there, three things play an extremely important role: Who is coming to your business (Shop/Website), what they are looking for, and how they are getting there. With correct and detailed information, one can make business decisions that turn a slow business into a money-generating machine. If one owns a shop and deals with customers that walk-in, it is possible for one to store some information and thus can infer where most of his customers come from and what is the most in-demand product. However, in case of a website, one cannot obtain or manage such information as the website is exposed to the whole world. There is now way to know who is coming to your business (Shop/Website), what they are looking for, and how they are getting there.

 

This is the main reason that for many businesses, moving to online (E-Commerce) maybe an intimidating route. Google Analytics is a free internet application, which provides a plethora of tools, which can be used to generate reports of all sorts regarding visitors of your site and their actions during their stay. I cannot stress enough that one must initialize a Google Analytics account (free) with his/her website. Running a web site without analytics is like running a storefront blind, deaf, and dumb.

 

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible, and easy-to-use features that let you see and analyze your traffic data in an entirely new way. With Google Analytics, you are more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher customer converting websites. Here is a list of many popular analytics one can obtain from Google Analytics:

  • Where your customers are coming from (online)
  • Where they live physically (city, state, country)
  • Which pages they are visiting
  • How much time they are spending on each page
  • Which sites they are going to from your site
  • Which sites they are coming from to your site
  • Which browser they are using
  • When your visitors come (day of the week, time of day)
  • Search engine entries that direct people to your site
  • Links to your site from other web sites
  • How people find your web site (search engines or directly)
  • How your site compares to similar sites and businesses
  • The number of new and repeat visitors to your site
  • The time people spend on each page on your site
  • Loyalty of your site visitors

Google Analytics gathers all the above-mentioned information for you and with such information, you will be far more confident at making executive or marketing decisions about your business. Online business strives and flourishes when it starts turning visitors into customers.

 

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