Design simple – the simpler the better!

published on February 4th, 2011 in Online Marketing, Use of Design tagged , , , , , , , , ,

Simplicity is the ultimate sophistication!

simple1 300x175 Design simple – the simpler the better!Whether it is a brochure or a website, simplicity always brings elegance and grace to the design. For example, the less complex a website is, the better ease of use it would have – the focus should be on context and content coupled with a balanced design to convey the message. Websites generally should not have pop-ups, which take the attention off of the website itself, creating frustration and nuisance for the visitors.

Easy navigation is one key aspect which should be considered while designing and developing a website. A site where things are difficult to find and which is not user friendly ends up putting off potential clientele. A simple layout and color combination in line and consistent with the company’s services and products has a high probability of gaining more customers than a site which confuses most.

One good approach for developing a simple design for your website would be to have a solid design methodology best suited to you – one example can be to have the following methodology:

  1. Idea Generation
  2. Conceptualization
  3. Design
  4. Develop
  5. Implement
  6. Deployment
  7. Support

To get the methodology rolling for designing a website for a potential prospect you might want to get answers for the following questions:

  1. Who is your targeted audience?
  2. Who will be viewing your website?
  3. What are your companies marketing objectives?
  4. What are your website objectives?
  5. What message does your company want to convey?
  6. What is your business field?

Having done so the following points should be kept in mind to be incorporated into the design methodology:

  1. Creation of the site map, navigation & main layout and feel of your site
  2. Usability standards to be addressed and incorporated into the blueprint  of the site
  3. Construction of the site navigational architecture
  4. Propagation of all pages with the necessary graphics and text
  5. Coding technical programs and functionality of the site
  6. Continuous & thorough testing will ensure a flawless final site
  7. Ensuring that the final project requirements have been met
  8. Creating a launch date and plan

simple2 300x150 Design simple – the simpler the better!Designing a layout is like designing a framework or a network where everything is strongly coupled and connected to each other giving the impact of the overall picture once completed.

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