Simplicity is the ultimate sophistication!
Whether it is a brochure or a website, simplicity always brings elegance and grace to the design. For example, the less complex a website is, the better ease of use it would have – the focus should be on context and content coupled with a balanced design to convey the message. Websites generally should not have pop-ups, which take the attention off of the website itself, creating frustration and nuisance for the visitors.
Easy navigation is one key aspect which should be considered while designing and developing a website. A site where things are difficult to find and which is not user friendly ends up putting off potential clientele. A simple layout and color combination in line and consistent with the company’s services and products has a high probability of gaining more customers than a site which confuses most.
One good approach for developing a simple design for your website would be to have a solid design methodology best suited to you – one example can be to have the following methodology:
- Idea Generation
To get the methodology rolling for designing a website for a potential prospect you might want to get answers for the following questions:
- Who is your targeted audience?
- Who will be viewing your website?
- What are your companies marketing objectives?
- What are your website objectives?
- What message does your company want to convey?
- What is your business field?
Having done so the following points should be kept in mind to be incorporated into the design methodology:
- Creation of the site map, navigation & main layout and feel of your site
- Usability standards to be addressed and incorporated into the blueprint of the site
- Construction of the site navigational architecture
- Propagation of all pages with the necessary graphics and text
- Coding technical programs and functionality of the site
- Continuous & thorough testing will ensure a flawless final site
- Ensuring that the final project requirements have been met
- Creating a launch date and plan
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