Process of Design
Designing a website is more than fancy artwork… it’s about thinking how the user will navigate the site and what the user should see first. If you were in the process of building a new office building would you worry about what color you should paint the walls before they are built? NO, you would be thinking about the location and floor plan.
You would be asking yourself these questions: Is the best location for me, my staff and clients? Does office layout make sense? How am I going to use this space? Do I want a revolving door? Is this really where I want the bathroom? Is this enough room for me to have meetings with my staff and clients? This is the design process. These questions create functional design.
Functional Web Design | The logic behind functional design
Think of your website as your virtual office building, this is where your potential clients are going to meet you first. You wouldn’t schedule your first meeting with a new client, in a crowded bar, or a loud concert, or a laser light show would you? Then why would you have flashy graphics, music and cluttered navigation on your website?
It’s important to think about the message and how you are portraying it. What works for Budweiser or a rockstar doesn’t mean it will work for you. Your design should start with a thought process not a sketch, answer these questions first: Who buys my product or service? What is the age group? Who am I trying to reach? Is my message relevant to my audience?
Then think about the navigation, where the message should be placed and what you want your client to see first. When you first greet a potential client, do you start with a handshake or a high five? A high five may be cool but that doesn’t mean you are going to get any respect from your potential client. This is the reason why it’s important to represent yourself online like you would in person.
Your website should be easy to understand and the message should be clear just as if you were sitting down with that potential client for the first time. Your website needs to be easy to enter and easy to navigate just like your office. The decorations should compliment your product and/or services not misrepresent it.
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